A brand’s identity especially for startups may be misinterpreted by an audience upon learning the name for the first time. It is important to have a brand name that can catch the market’s attention, easily recall the name, learn the message, and not fail to spell it.
Trying to be a brand that you’re not
Oreo, Gatorade, Google — famous brands do not come overnight and names alone cannot guarantee it to be successful. It is important to remember what the brand is for and how it can help your customers. Trying to be like everyone else can bring your brand down. After all, a brand name has the duty to convey and differentiate you from the others.
Try not to tell everything at first glance
A good brand name creates an impact of curiosity and need for discovery. It resembles something that of power and authority but filled with comfort and harmony. In a nutshell, it makes the audiences feel the presence and significance of the brand. For example, will you go for Findfriendsonline.com or Facebook?
Check the spelling, combination of words, and pronunciation
Take time to understand the formulated name of the brand, what it means and how the users will view it. Sitting on the creation of brand name in one night may not be wise. It is recommended to review it at least after a day or a week. Otherwise, users might misinterpret the meaning of the brand name.
Brand name will be carried all throughout its existence. So it is important to carefully think of the name, ask for opinions, look at it in several perspectives, and take time to review it before you finalize it.
